I often see small businesses wrestling with this question. Think about how much time you spend online scrolling through options—looking for the perfect restaurant for dinner, the best car to buy, a reliable electrician, or a top-notch hair salon. If this isn’t something you personally do, consider your ideal client’s habits. How do they research and choose the professionals they hire or the products they purchase?
A few more questions to ask yourself:
As you are scrolling online what images attract you the most?
What images make you feel confident in the person or company that you are thinking of hiring?
Do you judge a company or product based on the images you see online?
What do you think when you see images that are obviously not professional?
Whether we want to admit it or not, our brains are processing and judging things all the time. When we realize that our potential clients are doing the same thing it makes the question of whether or not to invest in professional images a little easier to answer, but if you still need more reasons, keep reading:)
What are the benefits of having professionally photographed images for my business’s website and social media?
Showcase the people and values that set your business apart - In today’s visual world, professional photography is essential to telling your company’s story. High-quality headshots, team portraits, and branding images create visuals that go beyond words, creating an immediate and lasting impression of professionalism and trust.
Every image you share reflects your business - From your website and press releases to LinkedIn, newsletters, and marketing materials, professional photographs ensure your brand is represented at its best.
Instill confidence and enhances your company’s reputation - Beautiful, polished images help to reinforce the quality of the services and or products you provide.
Potential clients will scroll past subpar visuals - Let your images work as hard as you do to communicate your expertise and value to the world.
These images are from a session with a local physician, Shayne Taylor. She contacted me before starting her own practice Blue Canyon Primary Care! It was important to her that we capture her friendly and welcoming disposition as well as her passion and most importantly competency in her field. We had numerous phone conversations before the actual session where we discussed clothing and locations for the session as well as what she wanted the images to say about her.