Why Your Outfit Matters in a Branding Photoshoot
Your branding session is more than just taking beautiful photos—it's about telling the story of your brand. These images give potential clients a window into who you are, what you stand for, and what it feels like to work with you.
The clothes you choose play a big role in shaping that story. They can communicate confidence, authenticity, professionalism—or do the opposite if not chosen thoughtfully.
Tip #1: Wear What You Love and What Makes You Feel Amazing
No matter the type of session, I always tell my clients to wear outfits they genuinely love and feel confident in. When you're comfortable in your clothes, that energy radiates—through your eyes, your smile, your posture. And that's exactly what your audience wants to see.
Even if I’m only photographing you from the waist up, I encourage you to wear a complete outfit, shoes and all. Confidence starts from the ground up—literally. Wearing a full, intentional look helps you show up more fully in your photos.
Tip #2: Make Sure Everything Fits and Feels Good
Always try on your outfits before the session. Here’s why:
Clothes may no longer fit the way you remember.
You might notice a missing button, tear, or stain.
You’ll feel more prepared and less rushed the day of your shoot.
Make sure items are clean, pressed, and ready to wear—wrinkled or ill-fitting clothes can distract from your message.
Tip #3: Be Authentic to Your Personal and Professional Style
Some branding photographers recommend avoiding bright colors or bold patterns. But if that’s your signature style—go for it! Your branding photos should reflect who you truly are.
If you’re someone who rocks statement jewelry, vibrant colors, or funky prints, those elements should be part of your session. These visual cues help your audience connect with your energy and vibe.
Tip #4: Align Your Outfit with Your Brand Colors and Style
What feeling do you want your brand to evoke—calm and airy, bold and powerful, grounded and earthy?
Let that guide your outfit choices. For example:
A brand with soft, pastel tones might suit light neutrals or soft blues.
A brand focused on empowerment might call for bold reds or sleek blacks.
Ask yourself:
What do your brand colors say?
What do you want people to feel when they see your images?
This alignment helps you create a consistent visual story across your website, social media, and marketing materials.
Tip #5: Consider Your Industry and Audience
Think about what your ideal client or colleague might expect to see you in. If you're a coach, therapist, or creative entrepreneur, you may dress differently than a financial advisor or tech consultant—and that’s totally okay.
Wear something that feels true to your professional role and true to you.
Final Thoughts: Plan Ahead for a Seamless Session
A branding session isn’t just about looking good—it’s about feeling aligned with your message, your audience, and your mission. That’s why I work with all my clients in advance to:
Choose outfits that reflect your brand
Select locations that match your story
Include props that bring your work to life
Ready to create branding photos that truly reflect who you are?
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